Popular Searches:
Stephanie Anne Hughson, known online as xogingy, is a business coach who helps female entrepreneurs build online brands. She achieved an 8-figure lifetime revenue status in 2023 after starting as a fitness coach in 2017. Her Instagram account reports over 33 million in cash revenue since 2018.
Stephanie Anne Hughson operates under the online monikers “xogingy” and “itsxogingy” on social media platforms. She specializes in coaching female entrepreneurs who are building online brands and seeking long-term wealth creation.
Industry sources describe her as an 8-figure coach, sometimes called the “unicorn” of the coaching industry. Her Instagram bio claims 33 million dollars in cash revenue since 2018, positioning her among the higher earners in the online coaching space.
Hughson reached 8-figure lifetime earnings in 2023, a milestone few coaches achieve. Her business focuses exclusively on female entrepreneurs, particularly those building coaching practices and online brands.
Hughson began her coaching career as a fitness instructor in August or September 2017. She initially offered fitness programs and built her first audience around health and wellness content.
Her early fitness program, called “Courageously Confident,” targeted women who wanted structured workout plans and mindset training. The program evolved beyond simple fitness routines to include confidence-building elements and community connection.
Around 2019, Hughson made a significant career shift. She transitioned from fitness coaching to business mentorship, focusing on helping other coaches build their practices. This pivot aligned with her growing expertise in social media marketing and online business development.
The transition wasn’t random. She recognized opportunities in teaching coaches how to build businesses rather than continuing to coach fitness clients directly. This shift allowed her to work with more people at higher price points while sharing her growing knowledge of business building.
Hughson built her entire business using 100% organic social media attraction. She doesn’t use paid advertising, relying instead on content creation and relationship building to attract clients.
Her approach centers on Instagram as the primary platform for client acquisition. She posts regularly, engages with her audience through direct messages, and builds relationships before selling. This organic strategy requires consistent content creation but avoids advertising costs.
Her method combines relationship building with strategic social media use. She focuses on creating content that attracts ideal clients, then nurtures those relationships through ongoing engagement. Many of her clients discover her through Instagram searches or recommendations from other coaches.
The business operates on a high-ticket model. Rather than selling low-priced products to many people, she offers premium programs to a smaller number of clients. This structure allows her to maintain the personal touch while generating significant revenue.
Hughson’s teaching approach blends tangible business strategies with an energetic mindset. She doesn’t focus solely on tactics or solely on mindset—she combines both elements in her programs.
Her work emphasizes confidence, self-belief, and personal power alongside practical business skills. She teaches social media strategy and sales techniques while also addressing the internal blocks that prevent coaches from taking action.
Her training covers business complexities, money mindset, leadership, and courage. She’s known for pushing clients to think bigger and take bolder actions in their businesses. The emphasis on courage appears repeatedly in her branding and messaging.
Clients describe her approach as both applicable and realistic for building a coaching business. Her teaching style aims to make complex concepts simple and actionable rather than overwhelming entrepreneurs with theory.
Hughson works with clients through several formats, including group programs, a year-long Collective, targeted masterminds, and high-level private coaching.
The Collective represents her flagship year-long program. This extended format allows for deeper transformation and ongoing support throughout an entire year. Members get access to training, community, and regular coaching touchpoints.
She also runs shorter masterminds focused on specific topics or outcomes. These intensive programs typically last several weeks or months and dive deep into particular aspects of business building.
For clients seeking individualized attention, she offers private coaching at premium rates. This one-on-one work commands her highest prices and provides customized guidance for established coaches.
Additionally, she sells digital products, including training on Instagram strategy, sales techniques, and business building. These self-paced offerings provide entry points at lower price ranges than her live programs.
Her Instagram account @itsxogingy has over 38,000 followers and 1,488 posts. She uses the platform as her primary marketing channel, posting regularly about business strategy, mindset, and her own experiences building a multi-million dollar company.
Her content style mixes business advice with personal insights. She shares behind-the-scenes glimpses of her life, business updates, and teaching moments. The account maintains a balance between aspirational and relatable content.
The Stephanie Anne Hughson Show podcast launched in 2018. The show features episodes about business building, mindset, and interviews with successful entrepreneurs. It provides another avenue for potential clients to experience her teaching style before investing in her programs.
Her website, xogingy.com, houses her digital products and program information. The site includes various trainings and resources, with policies noting all sales are final and non-refundable.
Hughson receives mixed feedback from clients and observers. Some clients praise her impact on their businesses and personal growth. One podcast review states she inspires rapid business growth while helping clients become more powerful and courageous.
However, not all feedback is positive. Critical reviews on podcast platforms describe courses as “absolute fluff” and claim buyers felt scammed. One reviewer alleged difficulty canceling programs and reported feeling bullied when trying to exit.
These contrasting perspectives suggest her coaching resonates strongly with some clients while disappointing others. The intensity of both positive and negative reviews indicates her work generates strong reactions.
Her approach appears best suited for coaches who want a blend of strategy and mindset work, who resonate with her bold communication style, and who are ready to invest significant amounts in their business education. Those seeking purely tactical instruction or lower-priced options might find better fits elsewhere.
Stephanie Anne Hughson built a substantial coaching business by transitioning from fitness instruction to business mentorship and focusing on organic Instagram growth. Her 8-figure achievement demonstrates the financial potential of the online coaching industry for those who find their niche and execute consistently. Potential clients can learn more through her Instagram account @itsxogingy or her podcast.
