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Ubersuggest is an SEO tool owned by Neil Patel that offers keyword research, site audits, and competitor analysis. It uses Google’s Keyword Planner API for data and costs $29/month for the entry plan. The tool targets small businesses and beginners who need basic SEO functionality without premium pricing.
Neil Patel acquired Ubersuggest in 2017 and transformed it from a basic keyword suggestion tool into a full SEO platform. The tool now competes with established players like Ahrefs and SEMrush at a fraction of the cost.
Ubersuggest pulls data from Google’s Keyword Planner API and adds proprietary algorithms for metrics like SEO difficulty and traffic estimates. The platform targets users who need reliable data without the complexity of enterprise tools.
You can access Ubersuggest through three channels: the web dashboard, a Chrome extension, and mobile apps. The free version limits daily searches but gives you enough access to test core features before committing to a paid plan.
Type any seed keyword into Ubersuggest and you’ll see search volume, SEO difficulty, paid difficulty, and cost-per-click data. The tool returns hundreds of keyword variations across five tabs: suggestions, related, questions, prepositions, and comparisons.
The suggestions tab shows standard variations of your seed keyword. Related keywords pull in semantically connected terms. The Questions tab surfaces query-based keywords—useful for FAQ sections and featured snippets.
Prepositions add modifiers like “for,” “with,” and “without” to your seed keyword. This tab often duplicates results from other sections. The Comparisons tab shows “vs” and “versus” keywords, which help if you write product reviews or comparison content.
Each keyword shows four key metrics: search volume (monthly average), SEO difficulty (0-100 scale), paid difficulty (competition for ads), and CPC (cost per click). You can filter results by volume, difficulty, or word count.
Export options include CSV and copy-to-clipboard. The free version limits exports, but paid plans allow unlimited downloads. This matters when you’re building content calendars or sharing data with clients.
Ubersuggest’s site audit crawls your domain and flags technical issues. You’ll see errors categorized as critical, warnings, or recommendations. The tool checks for broken links, missing meta descriptions, slow page speed, and duplicate content.
The audit dashboard shows an overall health score out of 100. Scroll down to see specific issues with affected URLs listed. Click any error to get a brief explanation and suggested fixes.
One limitation: Ubersuggest tells you what’s wrong but doesn’t always specify which exact page has the problem. For SSL errors or redirect chains, you might need to cross-reference with other tools like Screaming Frog.
The audit refreshes weekly on paid plans. Free users get one audit per domain. You can track improvements over time, which helps when you’re cleaning up technical debt on older sites.
Enter a competitor’s domain to see their estimated monthly traffic, top-ranking keywords, and traffic sources. The domain overview shows organic keywords, monthly visits, domain score, and backlinks count.
Scroll down to view their best-performing pages ranked by traffic. This shows what content works in your niche. You can filter by country to see regional performance.
The backlinks section lists referring domains, anchor text, and domain scores. Use this to find link-building opportunities. If a competitor earned a link from a specific site, you might be able to pitch similar content.
Ubersuggest doesn’t match Ahrefs or SEMrush for backlink data depth. You won’t see historical link graphs or detailed anchor text ratios. But for quick competitive research, it covers the basics.
The Ubersuggest Chrome extension overlays SEO data directly on Google search results. Install it and you’ll see search volume, CPC, and competition data next to every search query.
Click any result to view that page’s estimated traffic, backlinks, and social shares. This speeds up SERP analysis. Instead of copying URLs into the dashboard, you get instant metrics while browsing.
The extension also works on competitor sites. Visit any domain, and the extension shows traffic estimates, top keywords, and backlink counts in the sidebar.
One drawback: the extension can slow down search results on older browsers. You can toggle it on and off as needed. Use the extension for quick checks and switch to the dashboard for detailed analysis.
Ubersuggest offers three pricing tiers: Individual ($29/month), Business ($49/month), and Enterprise ($99/month). Each tier unlocks more daily searches, tracked keywords, and projects.
The Individual plan includes 300 daily searches, 3 projects, and basic features. Business bumps this to 900 searches and 7 projects. Enterprise removes most limits with 2,400 searches and 15 projects.
Neil Patel also sells lifetime licenses at $290, $490, and $990—a one-time payment that matches 10 months of the monthly plan. If you plan to use Ubersuggest long-term, lifetime access pays for itself within a year.
The free version allows 3 searches per day and 1 site audit. You can’t export data or access historical trends. It works for casual users but limits serious research.
Compared to Ahrefs ($129/month) or SEMrush ($139/month), Ubersuggest undercuts competitors by 75%. You sacrifice some advanced features, but the core functionality remains solid for most small sites.
Ubersuggest’s keyword volume data comes from Google’s Keyword Planner, which means it’s as accurate as Google’s estimates. Search volume numbers represent monthly averages, not exact counts.
The SEO difficulty score uses Neil Patel’s proprietary algorithm. It analyzes domain authority, page authority, and backlinks for ranking pages. In testing, the score aligns with actual ranking difficulty about 70% of the time.
Where Ubersuggest falls short: backlink data isn’t as comprehensive as Ahrefs. The tool misses smaller or newer backlinks. Traffic estimates can be off by 20-30% depending on the site’s structure.
Another limit: Ubersuggest doesn’t track SERP features like featured snippets, people also ask, or image packs. You’ll need to manually check Google for these elements.
Use Ubersuggest for initial research and validation. Cross-check critical data with Google Search Console or Google Trends before making major decisions. The tool works best as a starting point, not the final source of truth.
Ubersuggest fits three user groups: beginners learning SEO, solopreneurs managing one or two sites, and small businesses with limited budgets.
If you’re new to SEO, Ubersuggest’s interface is cleaner than Ahrefs or SEMrush. The learning curve is gentle. You won’t get overwhelmed with metrics you don’t understand yet.
Solopreneurs and bloggers benefit from the low price point. You get enough data to make informed content decisions without paying $1,500/year for enterprise tools.
Small businesses running local SEO campaigns can use Ubersuggest for keyword research and basic competitor tracking. The tool handles small-scale projects efficiently.
Who shouldn’t use Ubersuggest: agencies managing multiple clients need more robust reporting and white-label options. Enterprise sites with thousands of pages require deeper technical audits. Advanced users doing link-building campaigns need better backlink databases.
If your site generates over $10,000/month, consider upgrading to Ahrefs or SEMrush. The extra cost pays for itself with better data and more features.
Don’t trust the SEO difficulty score blindly. A keyword might show “easy” difficulty, but if the SERP is full of high-authority domains, you’ll struggle to rank. Always click through to analyze the actual results.
Another mistake: ignoring search intent. Ubersuggest shows you search volume and difficulty, but doesn’t categorize intent. A keyword with 5,000 searches might be informational when you need transactional traffic. Check the SERP manually.
Users often skip the questions tab when doing keyword research. This tab surfaces low-competition queries that work well for blog content and featured snippets. Don’t overlook it.
Free users sometimes waste their daily search limit on broad terms. Start with specific long-tail keywords. You’ll get more actionable data with fewer searches.
Finally, don’t export data without filtering first. Raw keyword lists from Ubersuggest include irrelevant terms. Use the difficulty and volume filters to narrow results before downloading.
| Feature | Ubersuggest | Ahrefs | SEMrush |
|---|---|---|---|
| Starting Price | $29/month | $129/month | $139/month |
| Keyword Database | Good | Excellent | Excellent |
| Backlink Data | Basic | Excellent | Good |
| Site Audit | Good | Excellent | Excellent |
| Rank Tracking | Good | Excellent | Excellent |
| Learning Curve | Easy | Moderate | Moderate |
| Best For | Beginners, small sites | Agencies, advanced users | Marketing teams |
Ubersuggest wins on price and ease of use. Ahrefs leads in backlink analysis and database size. SEMrush offers the most features but comes with complexity.
Choose Ubersuggest if budget matters and you don’t need enterprise-level data. Choose Ahrefs for serious link building. Choose SEMrush for comprehensive marketing campaigns.
Ubersuggest delivers solid SEO functionality at a budget price. The tool covers keyword research, site audits, and competitor analysis without the bloat of premium platforms.
Strengths: affordable pricing, clean interface, good for beginners, Chrome extension adds value, lifetime license option saves money long-term.
Weaknesses: limited backlink data, less accurate traffic estimates, no SERP feature tracking, and site audit lacks specificity on some errors.
Should you use it? Yes, if you’re starting out or running small sites. The $29/month plan gives you 90% of what most users need. Free users should test the tool before committing to a paid plan.
Avoid Ubersuggest if you manage large sites, need comprehensive backlink analysis, or require agency-level reporting. In those cases, Ahrefs or SEMrush justify the higher cost.
For everyone else, Ubersuggest is the best value in SEO tools right now. It won’t replace premium platforms, but it doesn’t need to. It solves the right problems for the right price.
