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Calvin Cordozar Broadus Jr., better known as Snoop Dogg, has turned three decades in hip hop into a financial empire worth $160 million. The 53-year-old rapper hasn’t just survived in the music industry.
He’s thrived by becoming a businessman, investor, and cultural icon who knows how to stay relevant.
| Detail | Information |
|---|---|
| Real Name | Calvin Cordozar Broadus Jr. |
| Birth Date | October 20, 1971 |
| Age | 53 years old |
| Profession | Rapper, Actor, Entrepreneur |
| Net Worth (2025) | $160 million |
| Annual Earnings | $15-20 million |
| Nationality | American |
| Spouse | Shante Broadus (married 1997) |
| Children | 4 (Corde, Cordell, Cori, Julian) |
Snoop Dogg was born in Long Beach, California, in 1971. His father left when he was just three months old. His mother, Beverly Tat,e raised him, and she nicknamed him “Snoopy” because of his appearance. The name stuck and eventually became his stage identity.
Life wasn’t easy growing up in Long Beach. Snoop found himself in trouble with the law during his teenage years. But he also discovered something else: a natural talent for rapping. He started performing in sixth grade and never stopped.
Everything changed in 1992 when Dr. Dre discovered Snoop’s demo tape. Dre featured him on “Deep Cover” and then throughout the album The Chronic. The collaboration introduced the world to Snoop’s smooth, laid-back flow over G-funk beats.
His debut album Doggystyle, dropped in 1993 and made history. It sold over 800,000 copies in its first week. Songs like “Gin and Juice” and “What’s My Name?” became instant classics. The album eventually moved 11 million copies worldwide and went quadruple platinum.
That success was just the beginning. Over the next 30 years, Snoop released 20 studio albums. He adapted to changing music trends while keeping his signature style. Hits like “Drop It Like It’s Hot” in 2004 proved he could still dominate charts a decade after his debut.
Snoop Dogg’s net worth sits at approximately $160 million in 2025. This figure comes from verified sources, including Celebrity Net Worth, and reflects his diverse income streams. His wealth grew steadily over three decades through smart business moves and staying power in entertainment.
The rapper’s fortune doesn’t come from a single source. He built it through multiple revenue channels that work together. Music royalties still flow in from his extensive catalog. But his business ventures now bring in more money than record sales ever did.
His annual income ranges between $15 million and $20 million. That’s consistent earnings year after year. Most celebrities see their income spike and drop. Snoop created stability by not putting all his eggs in one basket.
Concert tours and music royalties generate roughly $5 to $7 million annually. Streaming services pay him for decades of hit songs. His live performances still draw huge crowds willing to pay premium ticket prices.
Cannabis businesses add another $3 to $5 million each year. His brand Leafs by Snoop sells products in legal markets. He also runs Casa Verde Capital, a venture fund focused on cannabis companies. That fund reportedly manages over $300 million in assets.
Endorsement deals with major brands bring in $5 to $8 million yearly. Companies like Corona, Skechers, and BIC pay him to represent their products. His 2020 Just Eat commercial alone earned him approximately $6.8 million. His global recognition makes him valuable to brands wanting mainstream appeal.
Television and film work adds $2 to $3 million more. He appeared as a coach on The Voice in 2024. Acting roles and hosting gigs provide steady income plus residuals. His Paris Olympics coverage in 2024 reportedly paid him $500,000 per day for 17 days.
In February 2022, Snoop bought Death Row Records. The label launched his career in 1993 under Suge Knight’s ownership. Seeing it struggle under different owners hurt him. So he purchased it for an estimated $50 to $75 million.
The acquisition gave him control over the brand that made him famous. He didn’t get all the master recordings, but he got the intellectual property rights. Now he’s revitalizing the label with new artists and re-releases.
This move shows his business wisdom. He’s not just nostalgic about his past. He’s using that past to build future value. Death Row generates variable revenue now, potentially millions annually from catalog sales and streaming.
Snoop saw the cannabis industry’s potential before it became mainstream. He launched Leafs by Snoop in 2015, selling various cannabis products in legal states. The brand positioned him as a pioneer in the legitimate marijuana business.
Casa Verde Capital takes its cannabis involvement further. This venture capital fund invests in cannabis-related startups. Portfolio companies include Dutchie, Eaze, and Merry Jane. He’s not just selling products. He’s funding the industry’s infrastructure.
The timing proved perfect. As more states legalized cannabis, his early investment gave him a first-mover advantage. His celebrity status helped legitimize an industry fighting stigma. Now those investments pay dividends as the market expands.
Beyond cannabis, Snoop invested in major tech companies early. He put money into Reddit before it became a social media giant. He backed Robinhood when it was disrupting traditional stock trading. Klarna also received its investment capital.
These weren’t lucky guesses. He worked with advisors who understood emerging markets. His willingness to invest in startups showed forward thinking. Many celebrities stick with safe, boring investments. Snoop took calculated risks that paid off.
His partnership with Martha Stewart might seem unusual. But it demonstrates his ability to cross demographic boundaries. Their cooking show and product collaborations opened new revenue streams. It also showed mainstream America a different side of him.
Snoop married his high school sweetheart, Shante Broadus, in 1997. Their relationship weathered storms, including a brief separation in 2004. They renewed their vows in 2008 and remain together today.
Shante isn’t just his wife. She manages his business empire. Her involvement in his career decisions contributed significantly to his success. Having a trusted partner handling business lets him focus on creative work.
They have three children together: Corde, Cordell, and Cori. Snoop also has a son, Julian, from another relationship. All four children are now adults pursuing their own careers. Corde makes music, Cordell works in film and business, and Cori performs as a singer.
He’s also a grandfather multiple times over. His social media shows a man who loves spending time with his grandchildren. This family focus humanizes someone who built his career on a tough-guy image.
Snoop’s primary home is a Diamond Bar mansion he bought in 1998 for $720,000. The property is now valued at approximately $2.5 million. It includes a recording studio, home theater, pool, and custom garages. The 3,808-square-foot space serves as his family headquarters.
He owns a Malibu beach house worth an estimated $6 million. This coastal property offers luxury amenities and ocean views. It provides an escape from his busy schedule.
His real estate portfolio also includes rental properties in Los Angeles. These generate passive income, though he keeps details private. He sold a Claremont home in 2007 for $1.83 million after buying it for $660,000 in 1994.
The Compound in Inglewood represents his business side. This 20,000-square-foot facility houses recording studios and creative spaces. It’s more commercial asset than a personal residence, but it adds significant value to his portfolio.
His mother nicknamed him Snoopy as a child because he reminded her of the cartoon character. The nickname evolved into his stage name, though he briefly went by Snoop Lion during a reggae phase.
He’s a dedicated youth football coach. For years, he ran the Snoop Youth Football League. He believes in giving back to communities and keeping kids off the streets through sports.
Snoop was a childhood friend of Cameron Diaz. They attended Long Beach Polytechnic High School together. She’s confirmed buying marijuana from him back in the day, before either found fame.
He owns a piece of multiple esports teams. Gaming appeals to him as the future. His investments in competitive gaming show he understands where youth culture is heading.
The rapper became a grandfather at 43. His son Corde’s first child arrived in 2015. Snoop embraced the role enthusiastically, often sharing photos with his grandchildren on social media.
At 53, Snoop shows no signs of slowing down. He continues releasing music and touring globally. His business ventures keep expanding into new categories. Recent moves include investing in functional beverage company Harmony Craft Beverages.
The cannabis industry still offers growth potential as more states legalize. His early positioning gives him advantages competitors lack. Casa Verde Capital will likely continue funding innovative cannabis startups.
His media presence remains strong. After The Voice, more television opportunities will come. Brands still want him for endorsements. His ability to appeal across demographics makes him valuable to marketers.
Snoop Dogg built something rare in entertainment: staying power. He didn’t just create a career. He created a brand that evolves with culture while maintaining authenticity. That brand will keep generating wealth for years to come.
His story shows that talent alone doesn’t build empires. Smart business decisions, calculated risks, and genuine relationships matter just as much. From Long Beach to boardrooms worldwide, Snoop Dogg proved that hip hop artists can become serious businesspeople. His $160 million net worth in 2025 tells that story perfectly.
Want to learn more about celebrity wealth and business success? Check out our other profiles on how entertainment icons build their fortunes.
