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Jordan Broad is a Michigan-based entrepreneur and CEO of ImpactEleven, a company focused on speaker training and thought leadership development. He’s married to Ashley Broad, the reality TV personality from “Hardcore Pawn” and daughter of pawn shop mogul Les Gold.
| Category | Details |
|---|---|
| Full Name | Jordan Broad |
| Age | Mid-40s (exact birth date private) |
| Profession | CEO & Co-Founder of ImpactEleven |
| Education | B.S.E. Industrial and Operations Engineering, University of Michigan (1994-1999) |
| Net Worth | Estimated $1.1 million to $20 million (sources vary) |
| Spouse | Ashley Broad (married September 6, 2003) |
| Children | Two (both college-aged) |
| Location | Bloomfield Hills, Michigan |
| Companies | ImpactEleven, 3 Ring Circus, Platypus Labs |
| @jordanrbroad |
Jordan Broad built his reputation as a business leader and growth strategist while maintaining a deliberately low public profile. Unlike his wife, who gained national recognition through the truTV reality series “Hardcore Pawn,” Jordan chose a path focused on business development and entrepreneurial ventures.
As CEO and co-founder of ImpactEleven, 3 Ring Circus, and Platypus Labs, Jordan operates primarily in Michigan, where he’s built a career helping business leaders and thought leaders amplify their messages and grow their companies.
According to his Instagram bio, Jordan describes himself as a “Husband to Ashley | Dad to Two Amazing College Kids | CEO | Growth Strategist | Scaling Businesses to $150M+”. This self-description captures his priorities: family first, business second, and public attention a distant third.
ImpactEleven focuses on speaker training, development, and accelerator services, working to develop thousands of voices with influence to transform individual lives. The company serves executives, entrepreneurs, and professional speakers who want to improve their presentation skills and expand their influence.
Jordan grew up in Michigan, though specific details about his childhood and family background remain private. His decision to keep personal history out of public discussion reflects a broader philosophy about maintaining boundaries between professional success and personal life.
Jordan attended the University of Michigan from 1994 to 1999, earning a Bachelor of Science in Engineering with a focus on Industrial and Operations Engineering. This technical education provided a foundation for his later work in business development and strategic planning.
The engineering degree also shaped his analytical approach to business problems. Industrial and operations engineering focuses on improving processes, systems, and efficiency — skills that transfer directly to growth strategy and business development work.
During his college years, Jordan likely developed the work ethic and problem-solving abilities that would later define his entrepreneurial ventures. The University of Michigan’s strong business and engineering programs gave him access to networks and resources that supported his career trajectory.
Jordan’s professional path began in corporate America before shifting to entrepreneurship. His resume includes roles at General Motors Corporation, Intel, ePrize, and Fuel Leadership, giving him experience across automotive, technology, and marketing sectors.
These early positions exposed Jordan to different business models, corporate cultures, and strategic approaches. The combination of Fortune 500 experience and startup environments prepared him for later entrepreneurial ventures.
The transition from employee to business owner appears to have been gradual rather than sudden. Jordan’s involvement with multiple companies — ImpactEleven, 3 Ring Circus, and Platypus Labs — suggests an approach to entrepreneurship that values diversification and strategic positioning.
ImpactEleven represents his primary focus today. The company operates in the professional development and speaker training space, serving clients who want to build thought leadership platforms and improve their public speaking abilities. According to ImpactEleven’s LinkedIn profile, the company’s mission is “to put talented people with a powerful message in a position to make an impact on the world”.
The business model combines coaching, training, and community building. Rather than offering one-off presentation skills workshops, ImpactEleven provides ongoing development and networking opportunities for clients serious about building speaking careers or improving executive communication skills.
Details about 3 Ring Circus and Platypus Labs remain limited in public sources. This lack of information aligns with Jordan’s overall approach to business — focusing on results rather than publicity.
Jordan and Ashley Broad married on September 6, 2003, beginning a partnership that has now lasted over two decades. Their relationship demonstrates how two people can maintain successful careers while supporting each other’s professional goals.
Ashley comes from the Gold family, owners of American Jewelry and Loan in Detroit. Her father, Les Gold, built the business into a local institution before the family’s story became the basis for “Hardcore Pawn,” which ran on truTV from 2009 to 2015.
While Ashley embraced the reality TV spotlight and later built her own jewelry business, Jordan maintained his independent career path. This arrangement allowed Ashley to leverage her public recognition while Jordan focused on his business ventures without constant media attention.
The couple has two children, both now in college. Jordan and Ashley have kept their children’s names and most details about their family life private, protecting them from the scrutiny that comes with having a parent in the entertainment industry.
Their home base in Bloomfield Hills, Michigan, keeps them connected to both their professional lives and family roots. The location provides proximity to Ashley’s family business and Jordan’s entrepreneurial ventures while offering the privacy that suburban living affords.
The marriage works because both partners respect each other’s chosen level of public visibility. Ashley handles media appearances and maintains an active social media presence, while Jordan participates selectively and keeps his public profile minimal.
Estimating Jordan Broad’s net worth proves challenging due to limited public financial information. Some sources estimate his net worth at approximately $1.1 million, while others suggest a range between $10 million to $20 million.
This significant variation reflects the difficulty of accurately assessing wealth for private business owners. Unlike publicly traded companies or celebrities with disclosed salaries, entrepreneurs’ net worth depends on business valuations, equity stakes, and assets that aren’t publicly reported.
Jordan’s wealth likely comes from multiple sources. His role as CEO and co-founder of ImpactEleven represents his primary income stream. As a service-based business focused on high-value coaching and training, ImpactEleven likely generates substantial revenue from corporate clients and individual speakers.
His involvement with additional companies — 3 Ring Circus and Platypus Labs — suggests diversified income sources. Successful entrepreneurs often build portfolios of businesses rather than focusing on a single venture.
According to his Instagram profile, Jordan has experience “Scaling Businesses to $150M+”, indicating he’s worked with or built companies achieving significant revenue milestones. Whether this refers to client companies or his own ventures remains unclear from public sources.
Comparing his financial situation to his wife’s provides limited insight. Ashley Broad’s net worth is estimated at $1 million, though this figure predates her current jewelry business success and doesn’t account for family wealth from American Jewelry and Loan.
What’s clear is that Jordan has achieved financial success through entrepreneurship and strategic business building rather than seeking quick wealth through high-profile ventures or media attention.
Jordan’s low public profile represents a deliberate choice rather than accidental circumstance. In an era where many entrepreneurs actively seek media coverage and social media fame, his approach stands out.
Several factors likely influence this decision. First, maintaining privacy allows Jordan to focus on business fundamentals without the distraction of managing a public image. Building successful companies requires sustained attention to strategy, operations, and client relationships — tasks that don’t benefit from media attention.
Second, staying out of the spotlight protects his family. With Ashley’s public profile already bringing attention to their household, Jordan’s privacy helps balance the equation and shields their children from excessive scrutiny.
Third, his business model doesn’t require personal fame. ImpactEleven serves clients who want to build their own platforms and speaking careers. Jordan’s role is to facilitate others’ success, not compete with clients for attention.
His Instagram account @jordanrbroad exists but shows limited activity, with posts focused on professional milestones rather than personal details. This measured social media presence allows him to maintain professional connections without oversharing personal information.
The privacy approach also benefits his marriage. By avoiding the spotlight, Jordan ensures Ashley can maintain her own professional identity without having her career overshadowed or complicated by a publicity-seeking spouse.
Jordan’s engineering background from the University of Michigan shapes his analytical approach to business strategy. The technical skills learned through industrial and operations engineering translate directly to process improvement and growth strategy work.
His early career at major corporations like General Motors and Intel provided exposure to enterprise-level operations and corporate strategy. These experiences likely influence how he approaches business development and client service at ImpactEleven.
Jordan’s LinkedIn profile shows over 500 connections, indicating an active professional network despite his low public profile. These connections likely include other entrepreneurs, business leaders, and professional speakers.
The combination of three company affiliations — ImpactEleven, 3 Ring Circus, and Platypus Labs — suggests Jordan prefers portfolio entrepreneurship over focusing on a single venture. This approach allows him to pursue different business models and revenue streams simultaneously.
His location choice of Bloomfield Hills places him in one of Michigan’s most affluent suburbs. The area is known for excellent schools, business-friendly environments, and proximity to Detroit’s business community.
Jordan’s approach to business emphasizes substance over style. Rather than pursuing viral marketing, flashy PR campaigns, or celebrity endorsements, he focuses on delivering value to clients and building sustainable business models.
His marriage to Ashley demonstrates how successful partnerships can accommodate different approaches to public visibility. Their relationship proves that one spouse can embrace the spotlight while the other maintains privacy, as long as both partners respect each other’s choices.
Jordan Broad represents a different kind of entrepreneurial success story. While many business leaders chase media attention and social media fame, he’s built successful ventures while maintaining privacy and focusing on substance over visibility.
His career demonstrates that meaningful achievement doesn’t require constant public attention. By focusing on helping other leaders amplify their messages through ImpactEleven, Jordan has created a business model that serves clients without requiring his own celebrity status.
The balance he’s achieved between supporting his wife’s public career and maintaining his own private professional life offers a blueprint for others navigating similar situations. His story shows that success can be defined by business results, client satisfaction, and family stability rather than public recognition.
As ImpactEleven continues growing and developing thought leaders across industries, Jordan’s influence expands through the clients he serves rather than through personal publicity. This approach to entrepreneurship prioritizes lasting impact over temporary fame — a philosophy that defines both his business and personal life.
