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Wordtracker is a keyword research tool that specializes in finding longtail keywords with low competition. It pulls data from multiple search engines to help you discover keyword opportunities that larger tools might miss, making it particularly useful for niche content creators and small businesses.
Wordtracker is a keyword research platform that’s been around since the late 1990s. Unlike tools that rely solely on Google data, it aggregates information from multiple sources including Google, YouTube, Amazon, and eBay. This multi-source approach gives you a broader view of what people actually search for across different platforms.
The tool focuses on longtail keywords—those longer, more specific phrases that typically have lower competition and higher conversion rates. Instead of targeting “running shoes,” Wordtracker helps you find phrases like “best trail running shoes for wide feet.”
It offers both a web-based platform and a Chrome extension called Scout that lets you analyze keywords directly from any webpage you visit.
Wordtracker gives you access to what it calls the “largest keyword database outside of Google.” Here’s what you get when you use the platform.
The main search interface returns up to 10,000 keyword suggestions for any seed keyword you enter. You’ll see search volume estimates, competition metrics, and related terms. The data updates regularly, though not in real-time like some enterprise tools.
One standout feature is the KEI score—Keyword Effectiveness Index. This metric combines search volume and competition to help you identify keywords worth targeting. A higher KEI means a better opportunity. It’s not perfect, but it gives you a quick way to prioritize your keyword list.
You can filter results by search volume, competition level, or specific search engines. Export options include CSV files, which make it easy to import your keyword lists into other tools or spreadsheets.
The platform also shows you SERP analysis data. You can see what’s currently ranking for any keyword and analyze whether you have a realistic chance of competing.
This is where Wordtracker really shines. The tool specifically highlights longtail variations that other platforms might bury deep in their results.
When you search for a broad term, Wordtracker surfaces question-based queries, location-specific phrases, and modifiers that indicate buying intent. These are the keywords that often drive actual conversions rather than just traffic.
For example, search for “yoga mat” and you’ll find terms like “yoga mat for hot yoga non slip” or “extra long yoga mat for tall person.” These specific phrases have less competition and attract people who know exactly what they want.
The longtail focus makes Wordtracker particularly valuable for content creators building niche websites or bloggers targeting specific audiences. You’re not fighting to rank for impossible keywords—you’re finding the gaps where you can actually win.
Scout is a Chrome extension that turns any webpage into a keyword research opportunity. Install it, visit any site, and click the extension icon to analyze that page’s keywords.
You’ll see what keywords the page targets, related terms you could use, and SERP data for those keywords. It’s useful for competitive research—you can visit a competitor’s high-performing page and immediately see what they’re ranking for.
Scout also shows you keyword opportunities based on the page content. If you’re researching a topic, you can browse several articles and use Scout to build a comprehensive keyword list without switching back to the main platform.
The extension works well for quick research sessions. It’s not as detailed as the full platform, but it’s faster when you just need basic keyword insights.
Wordtracker offers three paid tiers after a 7-day free trial. All plans give you access to the core keyword database and main features. The differences come down to usage limits and advanced options.
Bronze costs $27 per month. You get 100 keyword searches per day, basic competition data, and access to Scout. This works for bloggers or small site owners who don’t need constant keyword research.
Silver runs $69 per month. Daily searches increase to 300, and you unlock more detailed competition metrics and historical search data. This tier suits agencies or businesses managing multiple sites.
Gold is $99 per month. You get 1,000 daily searches, API access, priority support, and the most comprehensive competition analysis. It’s built for serious SEO professionals or larger teams.
All plans include the same keyword database. You’re paying for capacity and advanced features, not access to different data sets. The trial lets you test the Bronze tier before committing.
The process is straightforward. You enter a seed keyword or URL, select your target search engine and location, then review the results.
Wordtracker queries its database and returns keyword suggestions ranked by relevance. You’ll see monthly search volume estimates, competition scores, and the KEI metric for each term.
Click any keyword to see more details—SERP analysis, related keywords, and trend data. You can add promising keywords to a project or list for later use.
The platform pulls data from its own proprietary database, which aggregates information from multiple search engines over time. It doesn’t give you real-time Google data, but it shows search patterns and volumes that help you spot opportunities.
One limitation: search volume numbers can be less precise than what you’d get from Google Keyword Planner. Wordtracker uses estimates rather than exact counts. For most purposes, this works fine, but if you need precise volumes for PPC budget planning, you’ll want to cross-reference with other tools.
The interface feels dated compared to modern tools like Ahrefs or SEMrush, but it’s functional. Everything you need is accessible within a few clicks.
Wordtracker makes sense in specific situations. It’s particularly strong for small businesses, niche bloggers, and content creators who need affordable access to longtail keyword data.
You should consider Wordtracker if you’re building a content strategy around less competitive keywords, researching keywords across multiple platforms (not just Google), working with a limited budget, or focusing on question-based and conversational queries.
It’s less ideal if you need enterprise-level data accuracy, want comprehensive competitor analysis and backlink data, require real-time PPC metrics for active campaigns, or manage large-scale SEO operations across many sites.
The tool occupies a middle ground. It’s more capable than free options like Google Keyword Planner, but less comprehensive than enterprise platforms. That makes it a solid choice for the gap between free and expensive tools.
Small businesses with 20-50 employees make up a significant portion of Wordtracker’s user base. This isn’t coincidental—the pricing and feature set align well with companies that need professional keyword research without enterprise costs.
Compared to Google Keyword Planner, Wordtracker provides more detailed longtail suggestions and doesn’t require an active Google Ads campaign. However, Google gives you more accurate search volumes and better data for PPC campaigns.
Against SEMrush or Ahrefs, Wordtracker is significantly cheaper but offers fewer features. Those platforms include comprehensive site audits, backlink analysis, and rank tracking. Wordtracker focuses specifically on keyword research. If you only need keyword data, Wordtracker saves you money. If you want an all-in-one SEO platform, you’ll need something more robust.
WordStream’s free tool gives you basic keyword suggestions at no cost, but with severe limitations on daily searches and no advanced metrics. Wordtracker’s paid plans provide much deeper analysis and higher search limits.
The Scout extension gives Wordtracker an edge over tools without browser-based research options. Being able to analyze keywords directly from any webpage you visit adds convenience that pure web-based tools lack.
Wordtracker delivers on its core promise: helping you find longtail keywords you can actually rank for. The multi-platform data sources, KEI scoring system, and Scout extension create a package that’s particularly useful for content creators and small businesses.
The pricing sits in a sweet spot between free tools and enterprise platforms. At $27-99 per month, you’re getting professional keyword research capability without the $100+ monthly commitment of larger tools.
However, it’s not without limitations. The interface feels outdated, search volumes are estimates rather than precise numbers, and you won’t get the comprehensive SEO analysis that all-in-one platforms provide.
Choose Wordtracker if you need affordable access to longtail keyword data and don’t require extensive competitive analysis or site audit features. Skip it if you need enterprise-level precision or want a complete SEO platform.
For its intended use case—finding and prioritizing longtail keyword opportunities—Wordtracker remains a solid choice in 2025.
